top of page
  • Writer's pictureBP DRINKS

Can they drink on Love Island? The show's rules on booze

The 2022 Islanders pose for press photos holding flags saying 'LOVE'
The 2022 Islanders hoping for a Summer of Love

As you may or may not have heard: Love Island was back on our screens last night.

And after a successful coupling up last year, WKD & Love Island have partnered together again for the 2022 season. The brand bought back its pink limited edition bottles which became a popular hit last year when they were first announced as the official alcohol sponsor for the show.

Veterans of the show will remember a time when the alcohol seemed to flow a lot more freely on the screen.

But seeing the new islanders couple up last night had us wondering one thing... what actually are the rules on drinking - and how many drinks are they given a night?

From watching the show, you’ll usually see the contestants drinking alcohol from fancy flutes and wine glasses with their names down the side, similar to the water bottles. Or, as we saw in the winter season, the Islanders drank from colour cups.

But inside the glasses, regardless of the season, the alcohol consisted of some type of prosecco, wine or beer, all with a strict alcohol policy in place.

Islanders are reportedly on a strict two-drink limit with alcohol being very limited.

Laura Anderson, of the 2017 cohort, revealed to The Mirror that occasionally the cast could share one or two bottles of prosecco between them, "but you'd be lucky to get half a glass of that", and that a producer would pre-pour drinks and ensure no one drank anyone else's allowance.

The 2021 Islanders celebrating with bottles of prosecco in the Villa.
2021's Islanders enjoying a drink before the drama unfolded.

And this year, it looks to stay the same. WKD noted online that as Love Island’s official sponsor they will be providing the “perfect viewing refreshment” for fans at home as they watch their favourite Islanders get pulled for a chat.

Producers of the show are also very cautious of the Islanders safety and wellbeing when it comes to filming party nights, nothing that all contestants are carefully watched and monitored.

“We provide our Islanders with all of the necessary precautionary measures and all alcohol consumption is strictly monitored by our production team,” a spokesperson for the show previously told Heart Radio.

Molly-Mae Hague pictured walking on the runway with models following, showcasing fast fashion brand PrettyLittleThing's clothes.
Molly-Mae was the runner up in the fifth series of Love Island and has gone on to become the Creative Director of fast fashion brand PrettyLittleThing.

And while WKD were lucky enough to keep their partnership this year, the main fashion sponsor ISAWITFIRST has been replaced for 2022 to put sustainability at the forefront. eBay will now partner with Love Island, the first time ever that the show has ditched fast fashion.

You can catch up on all the romantic ups and downs in one-hour instalments live every evening, Sunday to Friday, on ITV2 at 9 pm BST. And if you're wondering how long Love Island lasts, you'll be delighted to discover that it is thought it will run for six weeks, meaning it will most likely wrap up in mid-July.

Cheers to that!

33 views0 comments


Post: Blog2_Post
bottom of page